Professional and research skills Essay Example | Topics and Well Written Essays - 3250 words

Professional and research skills - Essay Example Further, it has been stated that with reference to various past studies that vibration, visual and auditory can help improve gait in Parkinson disease patients. As references from some other relevant studies have also been provided to evidenced the fact that vibratory stimulation can bring positive changes in gait impairment among patients of all age group (Winfree, et al. 2012). This study particularly focuses on effectiveness of vibratory shoes specifically designed for Parkinson patients to have gait free movement. From the introduction of the study it has been noticed that researchers have not explicitly defined impairment Parkinson patients suffer and how they aim to improve that impairment with the use of PD shoes. This point is noticeable, as other studies such as a research entitled as "A Training Program to Improve Gait While Dual Tasking in Patients with Parkinson’s disease: A Pilot Study", by Yogev-Seligmann, et al. (2012), defined that impairment include an ability of a person to walk to improper movement and an inability to manage other tasks while walking, which creased risk of falling. This research study is unlike many other qualitative studies as next heading of the research paper is not followed by adopted method or methodology, but authors present design of the shoes they have introduced. However, in this study researchers have discussed that for designing desirable shoes prototype components were used and microprocessor platform is used for rapid development platform, but why researchers have preferred elastic nature of the shoes has not been reasoned (Winfree, et al. 2012). Although, researchers have not discussed method of data collection and those sources that could prove the construction of shoes of suitable for gait impairment. However, the way researchers have discussed each feature of PD shoes is commendable. Authors have discussed design and functioning of the shoes under separate headings. First heading

Financial Schemes Essay Example for Free

Financial Schemes Essay When the question of developing a new project at Puerto Penasco, Mexico has arrived, we would suggest that rather than going for traditional time share or new mixed use hotels, we should generate the energies towards developing a Condominium. The most important fact for advocating a Condominium is because this concept is already very popular in beach areas of Mexico. Tourists from across the world come here to take the experience of beach village which is rather not possible in mixed use hotels. Financial Advantages of a Condominium over other forms: Limited capital investment initially: First of all, the amount of capital invested in a Condominium is lesser than that of other traditional hotel forms. Hotels usually are occupied by the tourists at peak months only. Apart from that time, they always face lack of tourists which ultimately result in loss of revenue. Renting the property at non peak months: The Condominium could be rented to students and other people apart from the tourists during the non peak months and hence it in a sense gives guarantee to the owners for a uniform cash flow across the year. Disadvantages to the other schemes: It could be very well noted here that at times Condominium could lose the advantages to classic hotels in terms of hospitality and luxury. The tourists often feel that the Condominium could not provide the room service and the luxury that the time share hotels could provide. This is true to an extent that the Condominium does not beat the traditional hotels in terms of luxury. The reason why we have chosen a Condominium over other forms of hotels is because least risk involved in this project. As the amount of capital invested is least, the chances of losing money are less. Apart from that, we are also ensuring smooth and uniform revenues across the year. References: Puerto Penasco: Retrieved on 4th August, 2010 from website: http://www. puerto-penasco. com/

Philosophy of Education :: Philosophy of Teaching Statement

Philosophy of Education On October 20, 2001 I had the greatest dream. From this dream, I came to the realization that I would become an educator. I’ve always felt that the hardest decision to make is what to do for the rest of your life. My life was heading on a different road in a completely different direction. After being down this road for nearly three years, I discovered that I was not satisfied with my initial career choice. The road led me to Concord College. My educational plan is to graduate with a Bachelor of Science degree in Education with a concentration in Early Childhood Special Education. I have a six year old daughter and a four year old son, that gave me complete inspiration for deciding on this field of study. Once both of my children are in school I plan to work towards my Masters in Education with a concentration in Reading. While at Concord this semester, I have several courses, outside of education, in which I have incorporated my passion for education. Upon graduation I will substitute teach for the Mercer County School System until I am offered a full-time position or until I begin my graduate studies. I hope to be placed in a preschool or kindergarten class because I feel that this is where it all begins and I want to be a part of their first formal learning experience. I have been placed in seven Mercer County Schools for field placements. I have had positive experiences at all the placements. I have seen how wonderfully a school has embraced an â€Å"open† school environment and overcame many obstacles that stem from this type of school. I have seen how standardized testing in the school system, puts a great deal of pressure on the teachers to make sure the students know their material well enough to move to the next level. These tests also put pressure on the students to do well. I have experienced how to modify your lessons to fit every student in the classroom.

Eric Clapton

ERIC CLAPTON Have you ever heard of Eric Clapton's song â€Å"Layla†? Well it's a really good song. When you think of an artist such as Eric you would think how did he came up with that sound in his music and there is an answer. His music is influenced by the old catchy blues genre. Eric Clapton is an English guitarist and song writer who was mainly influenced by blues, who is referred to as one of the most influential guitarist of all time. ITS ALL ABOUT THE BLUES ROCK When we think about blues a thing that comes to our mind is African Americans playing that catchy sound that characterizes blues.But as time advanced several genres of music deviated from blues and one of them is the famous blues rock. Blues rock is a music genre that has the sound of the twelve bar blues combined with a rock and roll style. This sub genre began to develop in the mid 1960s with bands from the UK and the US experimenting with the music from older American bluesmen. As time progressed by the earl y 70s you couldn't really tell the difference between blues rock and hard rock. (academic. scranton. edu) HOW DID IT ALL START? Eric Clapton was born in Ripley, Surrey , England. He was raised in a musical household.At the age of thirteenth he asked for a guitar and got it , but Eric thought it wasn't a really good one so he lost interest. Two years later was when really started to play and practice. As a young teenager he grew up listening to blues music in the radio. He became passionate for the music with time and in 1963 was when he joined his first band; one that was influenced the blues and rock and roll sound. He remained in this band until 1965. Eric got into more bands as time passed. It was until the early 70s that he started his solo career. (ericclapton. com) WHERE DID HIS SOUND CAME FROM?Eric Clapton grew up listening to blues music. In his early years he listened to Big ball brazy and Muddy Waters. Other guitar influences are: Freddie King, BB King, Albert King, Buddy Guy, and Hubert Sumlin. (http://altmine. mie. uc. edu/bob/) But his most important influence is Robert Johnson a blues men. Johnson was that important to him that Eric Clapton has a CD called â€Å"Me and Mr Johnson. † â€Å"I kind of got hooked on it because it was so much more powerful than anything else I had heard or was listening to. Amongst all of his peers I felt he was the one that was talking from his soul without really compromising for anybody. â€Å"In one way or another, he's been in my life since I was a kid,† Clapton says. He says the project â€Å"has been in the back of my head to do for so long. It was about time that I took my hat off to him. † (Edward) The thing that gets my attention is that all of his influences were related to the blues genre and that says a lot about what sound he was trying to achieve with his music. ACHIEVEMENTS Eric Clapton is referred to as one of the most important guitarist of all time. He has been inducted three t imes to Rock and Roll Hall of fame; 2 times as part of a group and 1 in his solo career.His career not only has been successful but he has inspired many musicians that grew up listening to him. (rockhall. com) The world of music has recognized Eric Clapton as one of the most influential guitarist of all time and that he was mainly influenced by blues music. Such a good guitarist that he has influenced many other musicians. CONCLUSION Eric Clapton is recognized as one of the most influential guitarist of all time. He grew up listening to blues music and that was what made his music be what it is now. His music is so good that people are still listening to his songs. WORKS CITED . â€Å"Eric Clapton Biography. ERIC CLAPTON. Where's Eric! , n. d. Web. 21 Mar 2013. McAllen Memorial High School. . â€Å"Eric Clapton Takes on Robert Johnson's Blues Guitarist Records the ‘Powerful' Music that Influenced Him . † npr music. npr music, McAllen Memorial High School. 30 Mar 2004. Web. 21 Mar 2013. . â€Å"Influences of Eric Clapton. † ROBERT W. ROST, Ph. D.. N. p. , McAllen Memorial High School. 17 Feb 2006. Web. 21 Mar 2013. . â€Å"Eric Clapton: Inducted in 2000. † Rock & Roll Hall of Fame. N. p. , n. d. McAllen Memorial High School . Web. 27 Mar 2013. . â€Å"History of Blues. † Blues Music Rocks. N. p. , n. d. McAllen Memorial High School . Web. 27 Mar 2013.

Family and Father Figure

Darian Peavy Professor Meehan Writing 101 6 April 2013 Fatherless I remember always thinking to myself as a kid: Was it my fault that my father wasn’t around? Was it my fault my family is struggling? My fault we can’t afford nicer things? While I would see the other kids getting picked up by their parents after school while I’m waiting on the school bus to take me home. At times it hurt, especially when I had to teach myself everything a father figure should have.Life without a father or in a single parent household has a burden on children, but it’s something that many children face in America today. It’s sometimes the reason why kids grow up and stray the wrong direction in life and then they grow up putting their children through the same thing they went through. Being fatherless is actually something that a lot of children suffer with in America, and it’s a vicious cycle that continues to run rampant through communities, both bad and good . â€Å"One-third of American children are growing up, without their biological father, according to the U.S. Census Bureau. In the past 50 years, the percentage of children who live with two married parents has dropped 22 points. During that same time, the number of babies born to unwed mothers jumped from 5 percent to 40 percent† (Stuart). It happens in many different ways, which include: one night stands, divorce, separation due to imprisonment or death, and etc. One situation that sticks out to me because it actually happened to me is the father walking out on his family, either after the child is born or before.When this happens the father usually has no idea the impact on the decision he has made. Most times its out of fear, he thinks he’s too young to have a child or family. Other cases include the father leaving because doesn’t want anything to do with the child. So he leaves with the thought that the child would be better off without him, when in fact h e’s making things worse. When this happens it causes children to blame themselves for what’s happened to them, to blame themselves for what’s happening to their family. They grow p questioning everything they see, without receiving any answers. They end up having bitter feelings or being jealous of other kids, and they struggle mentally and physically. â€Å"The growing trend of father absence could have grave implications for society, researchers say, because having dad around has been linked to important developments in a child's physical, emotional and behavioral health† (Stuart). In doing this they end up making a lot of the wrong decisions, end up struggling in school, and may end up committing crimes or dropping out of school.Another thing it causes is MORE children to grow up without fathers in America. This happens because children without fathers tend to experiment sexually sooner than other children, so they end up doing the same thing their fat her initially did to them. There has been a lot of research done on single parent households in collaboration to them growing up without fathers, some of the facts that were found are:   Young men who grow up in homes without fathers are twice as likely to end up in jail as those who come from traditional two-parent families. 3% of youth suicides are from fatherless homes. 85% of all children that exhibit behavioral disorders come from fatherless homes. 71% of all high school dropouts come from fatherless homes. Boys who grow up in father-absent homes are more likely that those in father-present homes to have trouble establishing appropriate sex roles and gender identity. The likelihood that a young male will engage in criminal activity doubles if he is raised without a father and triples if he lives in a neighborhood with a high concentration of single-parent families.Lastly, in a longitudinal study of 1,197 fourth-grade students, researchers observed â€Å"greater levels of agg ression in boys from mother-only households than from boys in mother-father households† (Parker). It’s very sad that all of that can be caused simply because a father is not around. Sometimes children don’t become a statistic and actually close the cycle they’ve been put in, but others aren’t so lucky. A child can grow-up just with his or her mother, but there are things that a mother just can’t do.She can’t stop her child for blaming himself or herself, and she can’t stop the mental and physical burden that her child has to endure. Yes, as a mother she can handle everything on her own, but in the end the child still wonders. I had a wonderful mother growing up, and I appreciated everything she did for me. As her son there were things I just couldn’t ask her or talk to her about: I couldn’t ask her about woman, how to talk to a girl, how to get a girl to like me, or even about sex. So I had to experience things on my own, I had to learn the hard way in most cases.I fell right into the statistics that haunt fatherless children, I did horrible in school, I ended up smoking marijuana, indulged in sexual activities at a young age, and ended up not graduating with my class in high school. Luckily I realized what road I was taking before it was too late, and sometimes all that takes is someone to step up, come into your life and be that father figure. For me, it was my Marine Corps Recruiter, I finally had someone to talk to me about the things I should have already known if I had a father in my life and if it wasn’t for him who knows where I would be right now.Not every child is lucky enough to have experienced what I did, some of the friends I had growing up ended up with kids at an early age, ended up in prison, or are just completely unhappy with their life. There’s one thing I promised myself when I was younger because of my experiences, and that’s is: No matter the situat ion or current point I am in, in my life, I will never have my seed go through what I went through growing up. I haven’t had any children yet for that reason; I’m waiting until I know for a fact that I’m ready, mentally, physically, and financially.Sometimes I even catch myself being happy that I grew up the way I did, I made some poor choices and mistakes that I learned from, and I probably wouldn’t be the man I am today if that would have happened, so for that I am grateful. Change is something that needs to happen not only in America but all over the world. Men as a whole need to start taking responsibilities for their actions and being there for their children, even though with some cases it is hard especially when the father loses all custody for his child, but even this is no excuse for not being around.Like I said earlier, women are strong and can handle anything you throw at them, but there are still things a woman can’t teach her son or da ughter. It doesn’t seem like much but a father or a father like figure makes a significant difference in a child’s life, that it could be the difference of being depressed to happy, successful and unsuccessful, prison or not, or even life or death. Works Cited Stuart,  Elizabeth. â€Å"Fatherless America? A third of children now live without their dad. † Deseret News. , 22 May 2011. Web. 4 May 2009. Parker, Wayne. â€Å"Statistics on Fatherless Children in  America. † About. com Guide. Web.

Oral History essays

Oral History essays At its most basic definition, oral history is an account of the past conveyed through word of mouth. Oral history tells of cultures and individuals by presenting oral commentary of events, situations and feelings of individuals. Oral history has made important contributions to the ways in which historians and the general public understands and interprets the past. (Stursberg 1997) The beginning of the modern form of oral history is said have originated with Allan Nevins of Columbia University. According to Peter Stursberg, in his Canadian Encyclopedia article on oral history, the modern oral-history movement began in 1948 when Nevin interviewed subjects accompanied by a graduate student who took long hand notes. Nevin evoked a sort of stream of consciousness, or as Stursberg calls it, "stream of reminiscences" from his subjects. Oral histories provide an effective tool that allows historians and anthropologists a chance to preserve oral traditions, skills and crafts. (Vansina 129) In her book, "Oral Tradition as History," Jan Vansina writes that, "The full cultural or individual significance of quilting or the making of a musical instrument can only be obtained through the nuance and subtlety of oral language. Thus we can learn much from a personal history that we could never obtain from a textbook." The practice and method of oral history has had a tradition probably as long as history itself. Herodotus used the method of interviewing survivors' experiences about the past for his account of the Persian wars in the 5th century BC for example. (Stursberg) Ancient cultures would pass down the history of their tribes using the oral tradition. Chosen tribal "historians" would memorize long tracks, usually in the forms of poems or ballads, of tribal history and be charged with maintaining the facts in memory and passing it down to following generations. (Vansina, ...

history colonisation essays

history colonisation essays A case for the connection of Americas colonial and revolutionaryreligious and political experiences to the basic principles of theConstitution can be readily made. One point in favor of this conclusionis the fact that most Americans at that time had little beside theirexperiences on which to base their political ideas. This is due to the lack of advanced schooling among common Americans at that time. Otherpoints also concur with the main idea and make the theory of theconnection plausible. Much evidence to support this claim can be found in the wording ofthe Constitution itself. Even the Preamble has an important idea thatarose from the Revolutionary period. The first line of the Preamblestates, We the People of the United States... . This implies that thenew government that was being formed derived its sovereignty from thepeople, which would serve to prevent it from becoming corrupt anddisinterested in the people, as the framers believed Britains governmenthad become. If the Bill o f Rights is considered, more supporting ideasbecome evident. The First Amendments guarantee of religious freedomcould have been influenced by the colonial tradition of relative religiousfreedom. This tradition was clear even in the early colonies, like Plymouth, which was formed by Puritan dissenters from England seekingreligious freedom. Roger Williams, the proprietor of Rhode Island,probably made an even larger contribution to this tradition by advocatingand allowing complete religious freedom. William Penn also contributed tothis idea in Pennsylvania, where the Quakers were tolerant of otherdenominations. In addition to the tradition of religious tolerance in thecolonies, there was a tradition of self-government and popular involvementin government. Nearly every colony had a government with electedrepresentatives in a legislature, which usually made laws largely withoutinterference from Parliament or the king. Jamestown, the earli...

USS Oregon (BB-3) in the Spanish-American War

USS Oregon (BB-3) in the Spanish-American War In 1889, Secretary of the Navy Benjamin F. Tracy proposed a large 15-year building program consisting of 35 battleships and 167 other vessels. This plan had been devised by a policy board that Tracy convened on July 16 which sought to build upon the shift to armored cruisers and battleships that had begun with USS Maine (ACR-1) and USS Texas (1892). Of the battleships, Tracy wished ten to be long-range and capable of 17 knots with a steaming radius of 6,200 miles. These would serve as a deterrent to enemy action and be capable of attacking targets abroad. The remainder were to be of coastal defense designs with a speed of 10 knots and a range of 3,100 miles. With shallower drafts and more limited range, the board intended for these vessels to operate in North American waters and the Caribbean. Design Concerned that the program signaled the end of American isolationism and the embracing of imperialism, the US Congress declined to move forward with Tracys plan in its entirety. Despite this early setback, Tracy continued to lobby and in 1890 funding was allocated   for the building of three 8,100-ton coastal battleships, a cruiser, and torpedo boat. The initial designs for the coastal battleships called for a main battery of four 13 guns and a secondary battery of rapid-fire 5 guns. When the Bureau of Ordnance proved unable to produce the 5 guns, they were replaced with a mixture of 8 and 6 weapons. For protection, the initial plans called for the vessels to possess a 17 thick armor belt and 4 of deck armor. As the the design evolved, the main belt was thickened to 18 and consisted of Harvey armor. This was a type of steel armor in which the front surfaces of the plates were case hardened. Propulsion for the ships came from two vertical inverted triple expansion reciprocating steam engines generating around 9,000 hp and turning two propellers. Power for these engines was provided by four double-ended Scotch boilers and the vessels could achieve a top speed around 15 knots. Construction Authorized on June 30, 1890, the three ships of the Indiana-class, USS Indiana (BB-1), USS Massachusetts (BB-2), and USS Oregon (BB-3), represented the US Navys first modern battleships. The first two ships were assigned to William Cramp Sons in Philadelphia and the yard offered to build the third. This was declined as Congress required that the third be built on the West Coast. As a result, construction of Oregon, excluding guns and armor, was assigned to Union Iron Works in San Francisco. Laid down on November 19, 1891, work moved forward and two years later the hull was ready to enter the war. Launched on October 26, 1893, Oregon slid down the ways with Miss Daisy Ainsworth, daughter of Oregon steamboat magnate John C. Ainsworth, serving as sponsor. An additional three years were required to finish Oregon due to delays in producing the armor plate for the vessels defenses. Finally completed, the battleship commenced its sea trials in May 1896. During testing, Oregon achieved a top speed of 16.8 knots which exceeded its design requirements and made it slightly faster than its sisters. USS Oregon (BB-3) - Overview: Nation: United StatesType: BattleshipShipyard: Union Iron WorksLaid Down: November 19, 1891Launched: October 26, 1893Commissioned: July 15, 1896Fate: Scrapped in 1956 Specifications Displacement: 10,453 tonsLength: 351 ft., 2 in.Beam: 69 ft., 3 in.Draft: 27 ft.Propulsion: 2 x vertical inverted triple expansion reciprocating steam engines, 4 x double ended Scotch boilers, 2 x propellersSpeed: 15 knotsRange: 5,600 miles at 15 knotsComplement: 473 men Armament Guns 4 Ãâ€" 13 guns (2Ãâ€"2)8 Ãâ€" 8 guns (4Ãâ€"2)4 Ãâ€" 6 guns removed 190812 Ãâ€" 3 guns added 191020 Ãâ€" 6-pounders Early Career: Commissioned on July 15, 1896, with Captain Henry L. Howison in command, Oregon commenced fitting out for duty on the Pacific Station. The first battleship on the West Coast, it commenced routine peacetime operations. During this period, Oregon, like Indiana and Massachusetts, suffered from stability problems due to the fact that the vessels main turrets were not centrally balanced. To correct this issue, Oregon entered dry dock in late 1897 to have bilge keels installed. As workers completed this project, word arrived of the loss of USS Maine in Havana harbor. Departing dry dock on February 16, 1898, Oregon steamed for San Francisco to load ammunition. With relations between Spain and the United States quickly deteriorating, Captain Charles E. Clark received orders on March 12 instructing him to bring the battleship to the East Coast to reinforce the North Atlantic Squadron. Racing to the Atlantic: Putting to sea on March 19, Oregon began the 16,000-mile voyage by steaming south to Callao, Peru. Reaching the city on April 4, Clark paused to re-coal before pressing on to the Straits of Magellan. Encountering severe weather, Oregon moved through the narrow waters and joined the gunboat USS Marietta at Punta Arenas. The two ships then sailed for Rio de Janeiro, Brazil. Arriving on April 30, they learned that the Spanish-American War had begun. Continuing north, Oregon made a brief stop at Salvador, Brazil before taking on coal at Barbados. On May 24, the battleship anchored off Jupiter Inlet, FL having completed its journey from San Francisco in sixty-six days. Though the voyage captured the imagination of the American public, it demonstrated the need for the construction of the Panama Canal. Moving to Key West, Oregon joined Rear Admiral William T. Sampsons North Atlantic Squadron. Spanish-American War: Days after Oregon arrived, Sampson received word from Commodore Winfield S. Schley that the Admiral Pascual Cerveras Spanish fleet was in port at Santiago de Cuba. Departing Key West, the squadron reinforced Schley on June 1 and the combined force commenced a blockade of the harbor. Later that month, American troops under Major General William Shafter landed near Santiago at Daiquirà ­ and Siboney. Following the American victory at San Juan Hill on July 1, Cerveras fleet came under threat from American guns overlooking the harbor. Planning a breakout, he sortied with his ships two days later. Racing from the port, Cervera initiated the running Battle of Santiago de Cuba. Playing a key role in the fighting, Oregon ran down and destroyed the modern cruiser Cristobal Colon. With the fall of Santiago, Oregon steamed to New York for a refit. Later Service: With the completion of this work, Oregon departed for the Pacific with Captain Albert Barker in command. Re-circling South America, the battleship received orders to support American forces during the Philippine Insurrection. Arriving in Manila in March 1899, Oregon remained in the archipelago for eleven months. Leaving the Philippines, the ship operated in Japanese waters before putting into Hong Kong in May. On June 23, Oregon sailed for Taku, China to aid in suppressing the Boxer Rebellion. Five days after leaving Hong Kong, the ship struck a rock in the Changshan Islands. Sustaining heavy damage, Oregon was refloated and entered dry dock at Kure, Japan for repairs. On August 29, the ship steamed for Shanghai where it remained until May 5, 1901. With the end of operations in China, Oregon re-crossed the Pacific and entered Puget Sound Navy Yard for an overhaul. In the yard for over a year, Oregon underwent major repairs before sailing for San Francisco on September 13, 1902. Returning to China in March 1903, the battleship spent the next three years in the Far East protecting American interests. Ordered home in 1906, Oregon arrived at Puget Sound for modernization. Decommissioned on April 27, work soon commenced. Out of commission for five years, Oregon was reactivated on August 29, 1911 and assigned to the Pacific reserve fleet. Though modernized, the battleships small size and relative lack of firepower still rendered it obsolete. Placed in active service that October, Oregon spent the next three years operating on the West Coast. Passing in and out of reserve status, the battleship took part in the 1915 Panama-Pacific International Exposition in San Francisco and the 1916 Rose Festival in Portland, OR. World War II Scrapping: In April 1917, with the United States entry into World War I, Oregon was re-commissioned and commenced operations on the West Coast. In 1918, the battleship escorted transports west during the Siberian Intervention. Returning to Bremerton, WA, Oregon was decommissioned on June 12, 1919. In 1921, a movement began to preserve the ship as museum in Oregon. This came to fruition in June 1925 after Oregon was disarmed as part of the Washington Naval Treaty. Moored at Portland, the battleship served as a museum and memorial. Redesignated IX-22 on February 17, 1941, Oregons fate changed the following year. With American forces fighting World War II it was determined that the ships scrap value was vital to the war effort. As a result, Oregon was sold on December 7, 1942 and taken to Kalima, WA for scrapping. Work progressed on dismantling Oregon during 1943. As the scrapping moved forward, the US Navy requested that it be halted after it reached the main deck and the interior cleared out. Reclaiming the empty hull, the US Navy intended to use it as a storage hulk or breakwater during the 1944 reconquest of Guam. In July 1944, Oregons hull was loaded with ammunition and explosives and towed to the Marianas. It remained at Guam until November 14-15, 1948, when it broke loose during a typhoon. Located following the storm, it was returned to Guam where it stayed until being sold for scrap in March 1956.

Carbohydrate Loading Assignment Example | Topics and Well Written Essays - 1000 words - 1

Carbohydrate Loading - Assignment Example Under normal circumstances the energy requirement of the body is met by carbohydrate and fats however, for athletes undergoing strenuous training the main source of energy is carbohydrates which help in the working out of muscles. An athlete is at the peak of his performance as long as his body has enough carbohydrate to supply to his muscles in use. Once this storage of carbohydrates depletes and is completely exhausted, the body starts to use up the fats to provide energy. Therefore, it is crucial for athletes, especially those who are engaged in strenuous sports like marathon, to have enough carbohydrate storage during the entire run and this is where carbohydrate loading comes in. Glycogen Supercompensation is the scientific terminology for Carbohydrate Loading. It is the process through which the glycogen level in the muscles maybe increased by 60% through proper training and diet. Thus, the increased levels of glycogen reserves in the muscles mean that the athlete can now perform his best for a longer period of time without fatiguing his muscles and performing poorly. All carbohydrate loading methods have two stages- Carbohydrate depletion stage and Carbohydrate replenishment stage. I have selected the second method of carbohydrate loading and I shall provide a day-to-day guide. This method stretches over a week and must be started 1 week before the sports event. Like all other methods, this method also has two stages, i.e. the depletion of carbohydrates during which glycogen synthesizing enzymes are stimulated and the increasing of glycogen in particular muscles. It must be remembered that carbohydrate foods with low glycemic index must be taken because they stimulate the enzyme-glycogen synthetase, which is responsible for glycogen storage. Hydrating the body is important because for each gram of stored glycogen there must be 3-4grams of stored water. Two

The debt ceiling Term Paper Example | Topics and Well Written Essays - 250 words

The debt ceiling - Term Paper Example This happened since the government did not want a repeat of 2001 fiscal crisis, which was because of the Congress refusing to raise the debt ceiling. However, raising the debt ceiling has driven the national debt to wanting levels; $14.3 trillions. In my opinion the debt ceiling should be raise, but as a short-term measure. This is because failure to raise the ceiling would have consequences. The first consequence is that the government may be unable to pay its workforce their salaries. This may lead to unrest in the country. Secondly, the government may default on what it owes other creditors, for examples, holders of government securities. These are monies in terms of bonds’ principal and interest. This would result to the US government having a bad credit rating. Government securities’ risk would go up causing the rate of interest attached to them going up. As a result, the cost of capital in the entire economy would go up thus increasing the cost of doing business. This in turn would lead to economic growth slowing down (Allen, 2012). Thirdly, foreign investors might lose faith to the US government thus refusing to lend to it. They may also sell their US government’s securities. This, in turn, may lead to the dollar losing value against the world currencies. All these may compound the situation and return the economy back to recession (Allen, 2012). Additionally, other conditions should accompany the raising of the debt ceiling. These should be long-term measures. First, the government should cut spending on unproductive activities such as wars and defense. These are some of the government expenses, which do not add value to the economy. Cutting spending on these activities would reduce the budget deficit, which would enable the government to lower the debt ceiling in future. Finally, the government should increase taxes on corporate and the rich to reasonable rates that should not hurt the economy. This too would help in reducing the budget

This Whole System is wrong Case Study Example | Topics and Well Written Essays - 250 words

This Whole System is wrong - Case Study Example Any employers or organizations that violate those measures are at risk of being punished severely through the imposing of sanctions and other punitive measures. These sanctions may lead to the boycott of our products and consequently a decline in profitability. Apart from the threat posed by sanctions, you are aware that our company has built a good name for itself because of its quality products and good public relations. The issue of poor working conditions in our factories in China might just mess up our reputation and put us at loggerheads with governments and customers. I believe that this is a price that would be too high for the company to pay, considering we can institute reforms in those factories and make it better for workers there. At the same time, I would like to ask for a second look at the ages of some of the workers in those factories. Child labor is illegal, and the employment of underage workers may be detrimental to our hopes for growth and long-term plans. I trust in your ability to make the right call because you have proven yourself as an able, visionary and pragmatic leader. Let us try to balance our ambitions with our methods, because sometimes the end does not usually justify the

Assignment Example | Topics and Well Written Essays - 250 words - 396

Assignment Example There are two issues that come out clearly in this case. Quon’s, Duke, boss tells him there would be no need to carry out an audit of the text messages as long as he paid the overages. On the other hand, the OPD makes it clear that none of the pager messages would be private. Quon went ahead to make an assumption that his boss’ pronouncements could override he provisions of the OPD. No part of the OPD provisions indicate that an employee’s pronouncements were superior to documented OPD provisions. Quon thus wrongfully expected privacy due to a mere fact his boss had promised not to audit the messages so long as he paid the overages. Such a pronouncement, therefore, does not suspend the OPD provisions. That renders Quon culpable. If the case had involved an employer-supplied device other than a pager, it surely would have been decided the differently. The OPD provisions are very particular/specific on the device involved. It only refers to the pager text message as not being private. If a device had been involved other than the pager, the provision wouldn’t have applied. The case would have been decided differently. Quon demand for privacy would have been validated. Auditing text messages is obviously less intrusive than phone wiretapping. This is because in the case of auditing text messages, the device user is made aware of the need to carry out an audit. In the case of phone wiretapping, the user’s device such as telephone is covertly monitored. This is considered unlawful in most cases. Phone wiretapping is more intrusive than carrying out an audit of the messages. There is no broad ground for determining Quon’s case. There a number of technical aspects of the case, all of which must be weighed. If the broadly applicable rules for electronic communication had been applied in determining the case, the court would have looked at how Quon’s use of the work device for other personal communication had affected his use of

Vietnam Term Paper Example | Topics and Well Written Essays - 1500 words

Vietnam - Term Paper Example The climate of the Vietnam is mostly monsoonal in the North and tropical towards the south (Tucker 30). Among the natural resources that the country enjoys include coal, phosphates, bauxite, offshore oil and gas, hydropower, manganese and chromate. The country normally suffers from occasional typhoons, which may occur any time from May to January. These typhoons are accompanied by extensive flooding especially along the banks of the Mekong River (Ray, Dragicevish and Louis 45). History The history of Vietnam dates back to over 2700 years ago. Back then it used to be part of the Chinese Empire. The first inhabitants of the country were at first scattered in the Northern part. The country has a rich history in its relations with its largest neighbor, China. It was under Chinese rule until 939 AD when it gained independence (Gainsworth 34). The country flourished under the Ly Dynasty which was in power for 200 years, from 1010 to 1225. Under the Ly Dynasty, Vietnamese continued living u nder Chinese social and political institutions. For instance, their children were schooled following the Confucianism System that was popular in China at the time. However, native forms of social expression were common especially at the village level. These native forms and cultural expressions helped the Vietnamese create vibrant traditions of their own (Largo 12). Under the Ly dynasty, Vietnam was mostly an agricultural economy and rice was the country’s main staple food. Feudal system of land ownership flourished during this period. However, there also existed a class of powerful landlords who exerted influence separate from the feudal lords. Apart from agriculture, commerce was also an important mainstay of the Vietnamese economy. The local craft industry was among the most vibrant in the region and many products from the country could be found in the major markets of Asia. However, unlike its neighbors, Vietnam never ventured into international trade, and therefore, it r arely featured in regional trade activities (Tucker 58). During the 19th century, Vietnam became involved with the French. The French helped Nguyen Anh seize power in the hopes that he would help them in their trading and missionary endeavors. However, this was not to be as Nguyen was highly suspicious of French intentions. Many missionaries and their converts were killed by Nguyen forces, and this led to an intervention by Emperor Napoleon III. After several invasions from French forces, Vietnam finally accepted French control in the country. However, the French occupation of the country was not to last as Vietnamese soon started revolting against their colonizers (Gainsworth 134). In 1954, after years of civil strife, the French decided to grant the Vietnamese nationals their freedom. The two sides agreed to temporarily divide the country into two before full independence could be attained. The Vietnamese nationals, led by the Viet Minh took over the north in Hanoi while the Frenc h and their supports took control of the south and established their base at Saigon. The Northern Viet Minh established a communist society while the South under Ngo Dinh Diem built a strong anti communist regime (Largo 47). However, Diem’s regime was a dictatorial one and his failure to establish strong economic and political reforms made him unpopular in the South. His refusal to reunite with the communist North put him in even more trouble. In 1963, Diem was overthrown and assassinated by his own forces.

Assignment Example | Topics and Well Written Essays - 250 words - 396

Assignment Example There are two issues that come out clearly in this case. Quon’s, Duke, boss tells him there would be no need to carry out an audit of the text messages as long as he paid the overages. On the other hand, the OPD makes it clear that none of the pager messages would be private. Quon went ahead to make an assumption that his boss’ pronouncements could override he provisions of the OPD. No part of the OPD provisions indicate that an employee’s pronouncements were superior to documented OPD provisions. Quon thus wrongfully expected privacy due to a mere fact his boss had promised not to audit the messages so long as he paid the overages. Such a pronouncement, therefore, does not suspend the OPD provisions. That renders Quon culpable. If the case had involved an employer-supplied device other than a pager, it surely would have been decided the differently. The OPD provisions are very particular/specific on the device involved. It only refers to the pager text message as not being private. If a device had been involved other than the pager, the provision wouldn’t have applied. The case would have been decided differently. Quon demand for privacy would have been validated. Auditing text messages is obviously less intrusive than phone wiretapping. This is because in the case of auditing text messages, the device user is made aware of the need to carry out an audit. In the case of phone wiretapping, the user’s device such as telephone is covertly monitored. This is considered unlawful in most cases. Phone wiretapping is more intrusive than carrying out an audit of the messages. There is no broad ground for determining Quon’s case. There a number of technical aspects of the case, all of which must be weighed. If the broadly applicable rules for electronic communication had been applied in determining the case, the court would have looked at how Quon’s use of the work device for other personal communication had affected his use of

UNDERSTANDING INCLUSIVE LEARNING AND TEACHING IN LIFELONG LEARNING Essay

UNDERSTANDING INCLUSIVE LEARNING AND TEACHING IN LIFELONG LEARNING - Essay Example To counter overreliance on this slides and handouts, student involvement in discussions and feedbacks is handy. I also collect suggestions and answers and clarify any issues that are not well understood on the whiteboard. This enhances inclusion of all the students in my clothe design lesson. Much of the teaching time is spent on practical work. I try to encourage group work as part of teaching though there is some resistance faced. However, individual work is also important to balance and meet the learners need. All this I work them within the restriction of time at hand. The incorporation of modern technology also poses a challenge to some students. Most cognitive theorist such as Piaget, Ausubel among others were interested in the changes in the learner’s understanding that resulted from learning and the environmental importance in the process (Powell & Tummons 2011, p.49). Regardless of the variations in constructivism, it promotes free exploration of the students within a given structure of the framework. From the theories, have looked at the best way my students can benefit from learning. I plan my lessons with a demonstration and brainstorming activities. The materials and tools to be utilized are identified and availed for the lesson to help my lesson objectives be accomplished. I utilize practical activities whereby the students are divided into groups that assist them in explore the issue at hand, solve the problem, and use their techniques to answers questions as demonstrated. During the lesson, I facilitate to ensure that tasks are well understood, and learners fully participate. I have realized that each student is unique, and each has a particular need. Therefore, allowing the students discover the technique that is workable for them helps them achieve their goals. Through the groups, the students share their solution at the end of the lesson thus motivating them. They also demonstrate the various creative approaches to the

Economic factors affecting to two wheeler Industry Essay Example for Free

Economic factors affecting to two wheeler Industry Essay The two-wheeler market in India is the biggest contributor to the automobile industry with a size of Rs. 100,000 million. The two-wheeler market in India comprises of 3 types of vehicles, namely motorcycles, scooters, and mopeds. Foreign collaborations have been playing a major role in the growth of the Indian two-wheeler market, and most of them are Japanese firms. The modern two-wheeler firms in India have been manufacturing new categories of two wheelers such as Step Thrus and Scooterettes. These have been produced by combining two or more two-wheeler segments. Foreign firms have already taken initiatives to own their two-wheeler subsidiaries in India. Among the 3 segments of the Indian two wheeler market, major growth trends have been seen in the motorcycle segment over the last four to five years. One good reason for such increase in demand for motorcycles is due to its resistance and balance even on bad road conditions. Most of the rural areas in India do not have decent roads and hence the need for good, shock-resistant, and steady two-wheelers such as motorcycles had been felt. Some of the major players in the Indian motorcycles market are Hero Honda CBZ, Bajaj Pulsar, TVS and Apache. Other brands include Splendor, Passion, Fiero, Victor, Star City, Boxer, CD Dawn, Karizma, Caliber, etc. Having classified the motorcycle brands into economy, executive, and premium segments, Bajaj stands as the leader in the economy segment, Hero Honda leads in the executive segment, and there is a competition in the premium segment between Hero Honda and Bajaj. The following are the main factors that affect two-wheeler sales in India: Increase in credit and financing for auto vehicles Two-wheeler loans and financing has been on the rise. Increase in consumers salary Due to opportunities offered by multinationals the disposable incomes of salaried individuals have increase manifold. Constant petrol prices Today, the government of India has been working on reducing subsidies on kerosene and diesel which will keep petrol prices at more or less the same level. Delay in initiation of Mass Transport System Probably a future threat to the two-wheeler market, the implementation of the mass transport system has been delayed. However, the two-wheeler market in India is a fast growing market due to its technological advancements in product manufacturing and emphasis on design innovation.

Dyson Marketing Analysis

Dyson Marketing Analysis Dyson are currently the market follower in air treatment product, Dimplex Australia and DeLonghi Australia Pty Ltd are by far the dominant players cooling fans (Euromonitor, 2010) Dyson Ltd reported operating profits of $190 million Pounds in 2009, which gross from 90 million Pounds in 2008 and turnover shot up by 23 per cent to  £770m. An amount of $42 million Pounds were spent on research and development cost in 2009 after the soaring financial results as well as international expansion. (Russell, 2010) The company increased its market share by 60% in late 2009 when the new Air Multiplier fan was introduced in Australia. (Arnott, 2010) In Australia it won 64% of market, by value. (Finch, 2010) Also, sales were increased further in the early months of 2010 as the result of new handheld vacuums launched. Since the company is an appliances manufacturer, it uses technological and functional aspect of the product to position them as a premium appliances manufacturing product to compete with competitors.(Euromonitor, 2010) Hence, Dyson are competing on a technological product based industry with its primary rival, Hoovers where they tried to imitate a Dysons product and was filed a patent infringement. In addition, the company emphasize on design to differentiate their product with competitors by its aesthetic design. (Dyson, 2010) 2.0 Dyson Air Multiplier (Functions, attributes and benefits) According to Dyson, as a general core functions of the Air Multiplier it generate air and produce an air flow just like a normal fan. However, what differentiates the Dysons Air Multiplier fan and the conventional fan is that it has no blades. Instead the Air Multiplier draws air in at the base through a mixed flow impellor as below. Dysons Air Multiplier Functions and Attributes A combination of the technologies used in jet engines where it accelerates air over a 16 ° airfoil-shaped ramp. While exiting the loop amplifier, the jet pulls air from behind the fan into the airflow. (Dyson, 2010) At the same time, the surrounding air from the front and sides of the machine is forced into the air stream and exaggerates air 15 times, expelling 405 litres of cool, smooth and uninterrupted air every second. (Dyson, 2010) The Dyson Air Multiplier is energy-efficient product that uses 98% less power than air conditioning using brushless motor. (Hickman, 2009) Compared to normal fans, the blades are only wired to run at just two or three settings where it is not efficient to produce powerful airflow and its not convenient to clean. Hence, without the blades means its safe and simple to clean. A picture below shows how Dyson Air Multiplier works compare to a conventional fan. Picture show a conventional fan spinning blades chops the air causing annoying buffeting Picture showing Air Multiplier using airfoil technology without blades hence producing steady stream of smooth air Dyson Air Multiplier fan is probably the biggest innovations in household fans since fan was created in 1882. This is because it eliminates the fan blades as well as the buffering and turbulence which built on a normal electric fan. It also very hygienic where it is easily clean with just a cloth since it has no blades. (Dyson, 2010) 3.0 Target Market Segmentation 3.1 Illustration of brand position of Dyson. High perceived quality and status Limited Service Extensive Less Personal personalised service Low perceived Quality and status Segment 1 Segment 2 Name of segment Business Household use Geographic Status Nationwide Nationwide Density Urban, Suburban Demographic Male and Female Aged 25-45 Middle-high income, Designers Male and Female, Private use, Family use, New parents, Middle-high Income, High socioeconomic status, traditional and conventional family lifestyles Behaviour attitude towards brand consciousness Comfortable environment Convenience Customer Service Convenience Interest Safety Usage and Benefits of Air Multiplier Fan Businesses acquire Air multiplier fan to improve the environment in their workplaces (e.g office, hospitals, laboratories, etc). Private users utilise Dyson to improve their lifestyle comfortability, safety, high quality lifestyles. Psychographic To achieve comfort in the workplace and improvements in customer service and relations Trying to use modern technological equipment Help Satisfy people who are fashionable Sensitive to technology Keeping up with the new-to-the-world products. Basic needs(convenience) Esteem needs Safety needs 3.2 Summary Of Target Market Chosen 4.0 Dysons Air Multiplier Fan Development Process New product development is the creation of products with new or different characteristics that offer new or additional benefits to the customer. (Crawford, 2008) It may be include modification of an existing product or development of new product. 4.1 Idea Generation and Opportunity Identification In an Interview, James Dyson mentioned that he hated the current fan model due to its unimproved attributes and features and theyre hard to clean. (Messina, 2009)Hence, the inspiration for the Air Multiplier came from the Dyson Airblade hand dryer launched in March 2008.(VedrisAvenell,2009) This product works by generating a thin sheet of air moving at 400mph that scrapes water off the users hand. As mentioned by Dyson SEA managing director, Ross Cameron Traditional fans only chop at the air and it can get irritating and this is something people didnt realize until we brought it to their attention. (Dyson, 2010) 4.2 Concept Generation and Evaluations The idea behind Dyson Airblade was to produce a thin, high-speed sheet of air that drags surrounding air through the Dyson Air Multiplier fan, a process known as inducement.(Dyson,2010) Hence, the airflow leaves the product and then drags along more flow, a process known as entrainment. The process eliminates the need for the blades of a common fan. Dyson started with the thought of pressurized air engineering, forcing it through narrow aperture to create jets. However, it doesnt produce a powerful air to work in a fan. Hence, Dyson comes out with the concept of using Coanda effect (Dyson, 2009) Henri Coanda, defined Coanda Effect, as a stream of air at high velocity will attach to a curved surface rather than follow a straight line in its original direction. (Day, 2008) This stream will also entrain air from around it to increase the overall mass flow rate of the stream of air. 4.3 Concept Testing Dyson conduct their research by using Concept Screening Tests to the interviewees. (Dyson, 2009) The purpose they use this method is to plumb the depths and range of user attitudes and beliefs. A series of question like functional attributes and benefits of a fan provided to consumer were asked. Also, the purchase intent and likelihood of trial is measure as well. (Dyson, 2009) This is to generate ideas for the product and screen new product concepts so that unnecessary features can be avoid. Concept testing lays the foundation upon which benchmarking can be carried out in the future. 4.4 Sales Forecasting One method of forecasting sales is using test market. Dyson introduced the Air Multiplier in Australia as the test market. They forecasted that it will be a great success due to the coming summer in Australia and the tendency of trying new product. (Vedris, 2009) By using ATAR model we are able to calculate the forecasted sale. By using ATAR model, forecasted sales can be predicted Awareness Dyson launch a viral marketing in Youtube before the launch of Air Multiplier. Instead of focusing its high technology features, they show a balloon pass through the annular ring of Air Multiplier to show how cool will a bladeless fan can be. Results show high awareness as there were more than 1 million views in their video (Refer Appendix 8) 380k viewers / 1.2 million viewer = 32% Trial Market Value of Air Treatment Product (fan) will be used as a benchmark to calculate trial of the product (Refer Appendix 2 ) $A1259mil + $A1327.2mil = $A2586.2mil / $A1327.2 mil =1.95% Availability Air Multiplier is available in most electrical retail store throughout the world and Dysons online store. (Dyson, 2010 ) Repeat Purchase Since Dyson Air Multiplier only launched for a year, and with its durability claim by Dyson for its lifespan of 10 years, it is not likely a consumer will purchase until a long-term product line has made. Market Share = Aw x T x Av x T x 32% Percent awareness after one year x 1.95% Percent of aware owners who will try product x 70% Percent availability at retailers (Myers, David Jones, The Good Guys and Harvey Norman are will be available in every of these outlets in Australia) x 0% Percent of triers who will buy a second unit Forecasted sales = 4.37% The results were later show a 64% market value solely in Australia. (Finch, 2010) 4.5 Dyson Air Multiplier Product Protocol By carefully understand and researching the voice of customer (VOC) needs and want, Dyson has produced a list of functions and features before production to effectively cater for the market. (Dyson, 2010) Features and functions Benefit Bladeless Safer to operate especially to children Reduces parts hence more energy efficient No Buffeting Uninterrupted stream of air that doesnt distract Touch tilt technology ( Easy to Operate) Adjust easily with a touch of the hand Hygienic Simple loop making it easy to clean Oscillation control A simple press of button, the Dyson Air Multiplier can oscillate through 90 degree. Variable airflow Air Speed can be precisely adjusted up or down Powerful Produce 15 more efficient than a common fan. Hence, fan does not need to be near to user After carefully analyze the customers attributes, it is then converted into engineering characteristic. 4.6 Protoype Concept Design Dyson engineers used ANSYS FLUENT computational fluid dynamics (CFD) from ANSYS, Inc. to use as prototype testing instead of using physical prototype which saves costs. The team uses CFD simulations to perfect the ramp angle. (ANSYS, 2010)Also, Dyson Engineers focused on other 3 major platforms which have the most impact on the fan performance: the size of the gap in the annular ring internal profile of the ring, which affects the flow of the air the profile of the external ramp Overall, Air Multiplier performance has improved and physical testing was used to validate the final design and results interrelated well with CFD analysis. Also, laser Doppler anemometry (LDA) also used to plot the airspeed and direction of the final design. Prototype testing will be conduct to ensure a quality control. 4.7 Product Prototype Design There are a team of 350 Dysons engineers developed the Air Multiplier. In addition, there have been hundreds of prototypes tested to determine the ideal dimensions of the ramp angle, the width and the amplifier loop. (Vedris, 2009) The team start as models made from card and foam. Later they use SLS (Selected Laser Sintering) a rapid prototyping technique that molds plastic or ceramic particles together to form a fully-working model. (Dyson, 2010) A front view of the fan assembly comprises an annular nozzle and a device creating an air flow through the nozzle, the nozzle comprising an interior passage which includes a Coanda surface to provide an amplifying region utilizing the Coanda effect. (Refer Picture1 and 2) Hence, with the simple loop design an air current is generated and a cooling effect is created without requiring a blade. (Refer picture 3) Picture1 Picture 2 The air current produced by the Air Multiplier is more linear with low turbulence and hence a user can feel the cooling effect even at a distance and the efficiency of the fan also increases. (Refer Picture 3) So, the user can place the Air Multiplier distance away from them and still be able to enjoy the cooling effect from Air Multiplier. Also, it results an entrainment of air surrounding the annular loop to maintain a smooth overall air. Picture 3 The interior passage of the Air Multiplier is continuous. So it allows smooth air flow within the annular loop and this reduces the complexity of the fan assembly and manufacturing cost. (Refer picture 3) 4.8 Test Marketing A prototype was used to test on how the users react towards the product. Dyson provide the prototype for a group of people to engage with the product without telling them what the product is. (Dyson, 2009) Dyson discovered that the focus group responds in a positive feedback saying they can feel the difference compare to conventional fan. (Refer Appendix 1) Dyson launch Air Multiplier in Sydney, Australia as the first market to test the product. The reason they chose Australia because of the timing and the consumer willingness to try new technology. (Vedris, 2009) Hence, Choosing Australia as the test market location will enable Dyson to understand the market. The results were doubled as the demand for Air Multiplier from the retailers was increased. (Vedris, 2009) 4.9 Product Launch James Dyson, the owner of Dyson also flew to Sydney for the launch of the new Air Multiplier. (Vedris, 2009) The launch of Dyson Air Multiplier in Australia sets in most Eastern Australia retail store. (Avenell, 2009) In addition, with the hottest weather in November 2009 where consumers start to consider and purchase Dyson Air Multiplier. Air Multiplier is set to be launch in Japan and Germany after the successful growth in Australia. (Vedris, 2009) One of the keys to the success of an innovative product has been shown to be in securing the attention of a socio-economic group who could be called opinion leaders. These people are shown to have a more elevated social standing than those around them and keen to explore new things. (Refer Appendix 6)These people are talkers and others will follow their advice and example. Dysons ability to communicate their product to these opinion leaders played an essential role in product launch. They have the influence to persuade and educate the other users and eventually consider Air Multiplier. 5.0 Marketing Mix Strategy 5.1 Product As a customer based product, Dyson aims to focus on customer needs by creating innovative products that meet these different needs. After successfully launching the vacuum cleaners, Dyson can see opportunities for the bladeless fan since customers are constantly looking for new and improved products and companies are always needed to fill this void (Prabhu 2008). So far, the bladeless revolution is new to the market and the concept is unique, which is why the company has so much marketing potential due to the fact it is the market leader in the market (Datamonitor Dyson Ltd company profile, 2009). Dyson showcased its Air Multiplier bladeless fan at the IFA trade show in Berlin to match their expected and intended positioning strategy (refer to Appendix 5). The benefit and unique selling point of this tech is the lack of buffeting (caused by a regular fans blades) is noticeable when its pointed out (Dennis 2009). The fan is safe to use and it has an international accreditation from UL, the trusted resource across the globe for product safety certification (Mason 2010). As a result of growth in the technology innovative industry (Jimenez 2010), Dysons product mix has been placed within the growth stage of the Product Life Cycle. As Dyson continues to expand globally, it continues to build upon its mass market through its unique features along with the support of its strong brand image. Furthermore, Dyson has successfully protected its core product from potential substitutes; Dyson augmented product includes additional services that support the customers needs such as 247 support around the world to differentiate its superior technology and a 2 year warranty (Dyson 2010).This strengthens the overall product model and firms Dysons competitive position .The product is still pending for its patent but it is expected Dyson to be granted a patent for its Air Multiplier. 5.2 Price This radical and innovative bladeless fan has been shown to be in securing the attention of the technology savvy people the early adopter (Bulik 2010). They are keen to explore new things so are willing to pay a higher price for innovative products. Dysons ability to communicate their product to these early adopters played an essential role in sensational sales (refer to Appendix 6). Dysons decision to price the products in a higher price bracket is based on the perceived value consumers associate with Dyson product mix. Setting the products at a high price reflects the high quality image Dyson wishes to portray through the product provided and the strategies implemented throughout the marketing mix. This justifies Dysons decision to aim for a premium overall pricing strategy; using prestige pricing will enable Dyson to become more of an indulgent perspective to correlate with customer perceptions. The company is now charging $300 USD per fan and Dyson believes that the value obtained through the products and services provided will be of value to or above the prices charged (Kotler et al.2006). According to the Homeworld Business annual census, the portable fan industry had $527 million in annual sales in 2009. Dysons pricing strategy utilised the best interest of the companys projected sales targets and marketing objectives. However, Price does seem to be the main deterrent for buyers. Consumer Reports wrote simply in its review: the device is cool, but too pricey. (Smith 2010). Dyson has already differentiated them in the present market, and information technology can help them enhance on this. Surveys could be conducted by interviewing people how much they are willing to pay. Once this was established, the price could be set based on the consumers perceived value of both products. Focusing on creating value for the consumer through the products and service is vital for justifying selling the products at a premium price and achieving a higher profit margin in the long term. 5.3 Marketing communication Dyson has communicated benefits of the Air Multiplier bladeless fan to consumers through tailored ad campaigns, internet marketing, viral marketing, personal selling and social media channels. However, the company mainly used the role of the press to promote the fan (Beth 2010). This is because Journalists seemed to be the first to see the potential of a new invention and press coverage was therefore the best way of convincing the public. People are far more likely to believe someone who has tested something for themselves and it is assumed that a journalist has done that. Moreover, one of the notable features of Dysons bladeless fans success with press coverage was his personal involvement in giving interviews and to demonstrate how the fan actually works (refer to Appendix 7). The company also make use of showcases to reach the niche market such as their engineers showing how inducement and entrainment works on the Air Multiplier fan. The video has reached more than 130,000 people around the world to watch it (refer to Appendix 8). Also, Dysons design has won numerous scientific awards such as GOOD DESIGN and The World Architecture News Awards etc (Kendall 2010). All these awards enhance their products credibility. In order to reach customers globally and to show that they are a global based firm, Dyson made use of the internet to reach customers. They have an individual online websites in more than 60 countries, plus an international version. For instance, Dysons website invites consumers to sign up so that they could receive regular updates of the products and the company which makes it more personal. Campaign such as The James Dyson Award is being used. It is an international design award that celebrates, encourages and inspires the next generation of design engineers. (JamesDysonAward, 2010). All these campaigns have kept the brands core equity intact and create positive publicity to the company and therefore can bring sales to the company and increase brand loyalty ( Miao 2004). 5.4 Distribution Dyson Air Multiplier has limited distribution, available only through the company website and in selected outlets so as to maintain the premium positioning of the product. The shipping fee is free when customers order online. Dyson has a reliable supplier, Perrite has supplied product to Dyson since 1995. It is a very strong company with colour and development work carried out in Malaysia and at the UK laboratory, and local supply and support from Perrite Malaysia (Cork 2010). Therefore Dyson can readily meet the needs and reduce the chances of delays for consumer deliveries. Their distribution company is also dependable which specializes in moving fragile and sensitive technological goods. It also provides fast and direct link to distributors all over the world. Dyson have placed primary importance on developing a strong and consistent brand image, whereby portraying they are able to satisfy the customers needs for their targeted market. This is accomplished via displaying prototype s of the fan in retailers. An exclusive/ selective distribution approach will be adopted for the private purchases of the unit, for commercial use. The advantage of this approach is in keeping with the pricing strategy which aims to skim the private purchase market, sales reps will be able to lend advice and guide in training of product use as well as promoting the product while reserving the high esteem and prestigious, innovative brand image (Perreault, W.D, Jr. et al, 2008). 6.0 Conclusion As a conclusion, Dyson Air Multiplier made success to the market throughout the world. The company shows a rise in their market share of 23% and a steady growth on revenue. Air Multiplier also shows marvellous results in Australia by having a market share of 64%. Consumer reacts positively on Air Multiplier on its radical innovation bringing convenience and safety to the people. Furthermore, choosing Australia as a test market proves its success as the launch time is approaching to summer season where consumer needs fans. In order to further its competitive advantage, the idea would be to enhance the product by reducing the noise level and to provide a silent air flow. By enhancing the fan features and ultimately redesigning it, the product will attract consumers and dominate market share. Being in an innovative industry, they impact directly on market price. It is expected that price elasticity will be relatively low up to a certain threshold until buyers then opt for old-style bladed fans. Therefore, Dyson should reduce their selling price. Dyson can cut down the cost dramatically by the effective management of information system. Information technology is a powerful and efficient tool to reduce the documenting cost and can help in easy accessibility of information in various sections of the organization (Hansen et al., 1999). In addition, it is recommended Dyson revised their distribution channel to create market opportunities and expand their market widely. From these studies, it is apparent that the Air Multiplier fan has had tremendous success per volume of sales and sales will continue to grow in the future 7.0 Appendix Appendix 1 Appendix 2 Appendix 3 Advantage of Using computational fluid dynamics (CFD) The advantage of using CFD is the CFD model can be created in one day and performance can be evaluated overnight. Also, it provides fluid flow velocity and the ability to visualize fluid flow throughout the solution domain which helps engineers to gain an understanding of the design. Appendix 4 Background of the Invention (Under Product Design) Conventional fan was made as benchmark to the Air Multiplier. Firstly, conventional desk fans are often 30 cm in diameter and are usually free standing. (Refer Picture 1 ) The movement and circulation of the air creates a breeze, result a cooling effect as heat is dissipated through convection. (http://www.patentstorm.us/patents/6183204/description.html)The conventional fans have safety features such as the cage around the blades to protect user from injuring themselves. One disadvantage of the conventional fan is that the air flow produced is not felt uniformly due to variations across the blade surface. Another disadvantage is that user needs to place the fan close to them in order to have a cooling effect. Also, the shape and structure of a desk fan reduces the working area available and blockage of natural light from reaching the desk area. Appendix 5 -Dysons tradeshow. Source: viewed 20th October, 2010. Appendix 6-Dysons Air Multiplier bladeless fan mainly aim at technology savvy people i.e. early adopters. Source: viewed 17th October, 2010. Appendix 7-James Dyson giving interviews and to demonstrate how the fan actually works. Souce: http://www.youtube.com/watch?v=0DFShQA50j8 viewed 20th October, 2010. Appendix 8- Showcase to show how inducement and entrainment works on the Air Multiplier fan. Adapted from http://www.youtube.com/watch?v=4WNcjkZ6d0wfeature=player_embedded

Tyrannosaurus Rex Was a Slow Runner Essay -- Exploratory Essays Resear

Tyrannosaurus Rex Was a Slow Runner Ever since we were young we have been fascinated by the dinosaurs. We have played with dinosaurs as children, watched documentaries as adults with interest, and watching movies with enjoyment. No dinosaur from the past strikes more fear in the present day to the average person then that of Tyrannosaurus Rex. For decades children have played with dinosaurs and had T-Rex dominating other dinosaurs by chasing them down and destroying them. We have seen it time and time again in movies. In Jurassic Park we saw T-Rex terrorize humans, cars, and other dinosaurs. We have even dreamt about it, but if a recent study is correct we are false in our fears. The article Tyrannosaurus Rex was a Slowpoke by John Roach relieves us of our fears when it states that, â€Å"the Cretaceous landscape was filled with large, lumbering creatures that any human with a fast car or bike or maybe even a quick sprint could outpace† (Roach). He tells us that T-Rex, â€Å"did not have the leg strength to run very fast, if at all, according to a computer model developed by two experts in the mechanical movements of living creatures,† and, â€Å"bring the discipline of biomechanics to the long and at times contentious debate over just how fast the largest of the largest creatures ever to roam Earth could run.† In an article entitled Tyrannosaurus was not a fast runner, those experts, John R. Hutchison and Mariano Garcia provide us with a detailed account of a recent study they did. Their study is described in an article entitled Biomechanics: Walking with tyrannosaurs by Andrew A. Biewener. Biewener states that Hutchinson and Garcia, â€Å"introduce a new biomechanical approach,† to the question of dinosaur movement and provide an, â€Å"a... ...n. In conclusion, the recent study published by John R. Hutchinson and Mariano Garcia entitled Tyrannosaurus was not a fast runner, if it is true, has shattered what we have come to understand about Tyrannosaurus Rex. T-Rex was not a fast runner as popular movies have suggested, because it didn’t have the amount of extensor muscle needed to support itself for such activities. Maybe, sometime, another study will come along that counteracts this new study, but until then it appears that we have been wrong about T-Rex. Works Cited Biewener, Andrew A. â€Å"Biomechanics: Walking with Tyrannosaurs.† Nature 28 Feb 2002: 971-973 Hutchinson, John R., Garcia, Mariano â€Å"Tyrannosaurus was not a fast runner.† Nature 28 Feb 2002: 1018-1021 Roach, John â€Å"Tyrannosaurus Rex was a Slowpoke.† National Geographic News. 27 Feb. 2002.

The Importance of Staff Development in Nursing

The purpose of this paper is to identify the educational need for and selection of an educational program. Specifically this paper will focus on defining the goals and outcomes for the educational program and describe the learning objectives as well as the design model and learner characteristics. The paper will also review the instructional methods to adopt for delivery and provide examples of resources to be used in the classroom. Lastly the paper will review methods for evaluating the learning of the audience. Based on the evaluations conducted during weeks two and three, there is a clear need for an educational program that focuses on communication training and relationship building within the critical care nursing force. Communication and collaboration are among the most essential work skills necessary for success in the healthcare arena. Without adequate communication, errors are likely to result and inefficient delivery of health care services are likely. More and more health care organizations are requiring members of their workforce to collaborate together to deliver patient care and function as a unit (Caspi & Reid, 2002). Thus it is vital that educational programs focus on enhancing incumbents skills in these areas to ensure problem solving, decision making and collaboration are effective and beneficial in the healthcare environment. As Gerber & McGuire (1999) noted it is vital that nurses learn the communications and collaborations skills necessary to enhance communication in the workplace, which will ultimately improve the efficacy of work functions and delivery of service in the health care setting. The educational program will also focus on enhancing nurses technology skills so they are more capable of working in the modern nursing or critical care unit where technological innovations are increasingly being used out of necessity (Zalumas, 1995). In a critical care nursing environment, without communication nurses cannot work efficiently with other critical care providers to ensure the best interests of the patient are carried out. The goals and outcomes of the educational intervention selected include: (1) enhancing communication within the critical care nursing unit (2) promoting greater collaboration among work teams by teaching the importance of relationship building and (3) improving critical care teams working knowledge of technological innovations including their understanding of the contributions technology makes to the nursing work environment. The educational intervention or program designed will work to improve staff members comfort level working in a team environment and encourage members of the team to problem solve together in an efficient and productive manner. Learning Objectives and Design Model For purposes of this curriculum a task oriented or centered design model will be adopted to facilitate learning among critical care nurses. This model offers steps and strategies for teaching incumbents â€Å"how to do† things within the work environment and outlines a series of activities and steps that can occur to enable individuals to attain learning and work objectives (Caspi & Reid, 2002). This model was originally developed to help promote educational supervision, but can be easily modified to accommodate the needs of critical care workers. The model assumes field instruction is vital to the success and ability of students to transfer skills from the classroom to the work environment, part of the reason this model makes sense for critical care workers (Caspi & Reid, 2002). The task orient model contains three distinct phases; the beginning phase where workers first meet and outline their goals and the tasks they will engage in, as well as negotiate â€Å"potential obstacles†; the middle phase and the end phases, where the incumbents review and prioritize goals, select tasks necessary to achieve them, and review the results (Caspi & Reid, 2002). During these latter stages students may adapt their goals and objectives or course of action to facilitate better progress or enhance their outcomes if necessary. The learning objectives for the educational model selected include enhancing students ability to interact and communicate effectively with diverse staff and patient populations, as well as improving students ability to work with technologically advanced programs. The educational program will also work to improve collaboration between work teams and reduce stress and anxiety among workers associated with using technologies that students may not be familiar with initially. Strategies for overcoming barriers to communication and collaboration within the work environment will also be discussed and highlighted as part of the learning objectives for this educational program. Learner characteristics that will be evaluated as part of the educational program are diverse and varied. They include personal characteristics including participants age, gender, experiences and educational goals as well as environmental characteristics. For the educational aims and objectives of this program to be met it is vital the teaching strategies adopted consider each student's learning characteristics individually. As pointed out previously, students in a nursing setting often look to teachers and instructors for direct guidance and support, viewing them as authority figures in an educational context. For this reason a direct learning approach is necessary as is one that promotes self direction among students. This will encourage students not only to adopt the methods and ideals suggested by instructors but also encourage students to rely more on their intrinsic ability to identify the programs and procedures most likely to facilitate higher learning and education in the classroom environment. It is likely that as students become more comfortable with the educational program developed and methods of collaboration proposed by the program, their learning characteristics may change. Thus it will be vital that instructors consider learner development at each stage of the learning process, adapting the educational program as necessary to meet student's evolving needs. The instructional methods adopted should include direct teaching approaches combined with career or work based education that facilitates a more multi dimensional â€Å"educational experiences† more intent on preparing incumbents for â€Å"career success in a full range of occupations† (Ciaccio et al. 2002, p. 300). The instructional model will also include teaching in a community based setting where critical care nurses are encouraged to interact with members of the community and communicate with community leaders and representatives (Lough, 1999). Lough (1999) supports the importance of establishing academic and community partnerships where educational institutions work with academic instructors to help identify gaps in service and help enhance the efficacy of learning programs. A work based education will involve teaching students on the job or providing on the job training. This will require evaluation of student's communication and collaboration building activities in the workplace. To facilitate this, a supervisor will be appointed or mentor that will routinely evaluate a student's communication efforts and technological ability on the job and off. The instructional model adopted will allow in house or classroom teachers to adapt their curriculum based on knowledge gathered from the work environment. Students will also be provided the opportunity to compare experiences they gain on the job with those they gain off the job and fill in the gaps in their education where necessary. No educational program is effective or complete without learner evaluation. Learner evaluation like educational instruction should be multi faceted to be effective and beneficial for all parties participating. At the end of instructional sessions, teachers should evaluate students to assess whether curriculum materials were delivered efficiently and in a manner that achieves the goals and objectives of the program. To achieve learner evaluation, teachers should survey students and ask them to self report on how well they perceive the design of the educational program to be. Students should also provide recommendations for adapting the educational curriculum in the future to better service their needs and help match their needs based on their independent learner characteristics. Learner evaluation will also come in the way of work performance reviews, which will help instructors identify whether students are achieving their goals from a work perspective.

My Summer Vacation

My Summer Vacation My summer vacation was really fun and I enjoyed every minute of it. The first day of my Summer vacation was boring, but I knew it would be because it was the first day. I spent Almost my entire summer vacation with Astrid and my cousin as well as my family. The first thing I wanted to do was to go to the beach. I ended up going to the beach, but it Was when Tania invited me to come out of a video for her fifteen and I of course I said Yes. As well as Astrid did too. I was really excited that I was finally going to the beach. When we got there the first thing I saw was the beautiful ocean. I wanted to get out of the Car already so that I could smell the fresh air of the ocean. But when I got out of the car It turned out that it was really cold and I was freezing. I had a great time though because I spend the day with my friends and I finally went to the beach. I also did lots of Shopping this past summer vacation. So there was a day that I decided that I was going to Go the mall and buy clothes. I called Astrid and said, â€Å"Hey Astrid lets go to the Mall† and she agreed on coming with me. Well then after a few weeks I went to the Movies with my sister and my cousins, we watched Green Lantern. And after a few more Days I went to the movies again but this time I saw three movies which were: Sucker Punch, Soul Sulfur, and Scream 4. There was a day where I really wanted to go bowling, But I had no idea who would I go with and who would take me . Then I called Astrid and Asked her if she wanted to go and later that day we went bowling and I was really happy Afterward. I had sleepovers with Astrid and my cousins and we would talk about so Many things. Then my cousin invited me to a party that I was really excited about. I also went swimming at my mom’s friend house; I enjoyed having the water on my face. While we were in the pool we played some volleyball, but I really wasn’t good at it so Team eventually lost and they weren’t very happy with that. When we got out from the Pool we went to see some movies with some chips and sodas. This summer was the best Summer vacation I ever had, I did so many things that I thought I wouldn’t do, but I did And I am very happy about that. My was goal was to have the best summer vacation and I achieved my goal. I had so many experiences and achievements. I hope I have another Great summer vacation that I won’t forget. My Summer Vacation My Summer Vacation My summer vacation was really fun and I enjoyed every minute of it. The first day of my Summer vacation was boring, but I knew it would be because it was the first day. I spent Almost my entire summer vacation with Astrid and my cousin as well as my family. The first thing I wanted to do was to go to the beach. I ended up going to the beach, but it Was when Tania invited me to come out of a video for her fifteen and I of course I said Yes. As well as Astrid did too. I was really excited that I was finally going to the beach. When we got there the first thing I saw was the beautiful ocean. I wanted to get out of the Car already so that I could smell the fresh air of the ocean. But when I got out of the car It turned out that it was really cold and I was freezing. I had a great time though because I spend the day with my friends and I finally went to the beach. I also did lots of Shopping this past summer vacation. So there was a day that I decided that I was going to Go the mall and buy clothes. I called Astrid and said, â€Å"Hey Astrid lets go to the Mall† and she agreed on coming with me. Well then after a few weeks I went to the Movies with my sister and my cousins, we watched Green Lantern. And after a few more Days I went to the movies again but this time I saw three movies which were: Sucker Punch, Soul Sulfur, and Scream 4. There was a day where I really wanted to go bowling, But I had no idea who would I go with and who would take me . Then I called Astrid and Asked her if she wanted to go and later that day we went bowling and I was really happy Afterward. I had sleepovers with Astrid and my cousins and we would talk about so Many things. Then my cousin invited me to a party that I was really excited about. I also went swimming at my mom’s friend house; I enjoyed having the water on my face. While we were in the pool we played some volleyball, but I really wasn’t good at it so Team eventually lost and they weren’t very happy with that. When we got out from the Pool we went to see some movies with some chips and sodas. This summer was the best Summer vacation I ever had, I did so many things that I thought I wouldn’t do, but I did And I am very happy about that. My was goal was to have the best summer vacation and I achieved my goal. I had so many experiences and achievements. I hope I have another Great summer vacation that I won’t forget. My Summer Vacation My Summer Vacation My summer vacation was really fun and I enjoyed every minute of it. The first day of my Summer vacation was boring, but I knew it would be because it was the first day. I spent Almost my entire summer vacation with Astrid and my cousin as well as my family. The first thing I wanted to do was to go to the beach. I ended up going to the beach, but it Was when Tania invited me to come out of a video for her fifteen and I of course I said Yes. As well as Astrid did too. I was really excited that I was finally going to the beach. When we got there the first thing I saw was the beautiful ocean. I wanted to get out of the Car already so that I could smell the fresh air of the ocean. But when I got out of the car It turned out that it was really cold and I was freezing. I had a great time though because I spend the day with my friends and I finally went to the beach. I also did lots of Shopping this past summer vacation. So there was a day that I decided that I was going to Go the mall and buy clothes. I called Astrid and said, â€Å"Hey Astrid lets go to the Mall† and she agreed on coming with me. Well then after a few weeks I went to the Movies with my sister and my cousins, we watched Green Lantern. And after a few more Days I went to the movies again but this time I saw three movies which were: Sucker Punch, Soul Sulfur, and Scream 4. There was a day where I really wanted to go bowling, But I had no idea who would I go with and who would take me . Then I called Astrid and Asked her if she wanted to go and later that day we went bowling and I was really happy Afterward. I had sleepovers with Astrid and my cousins and we would talk about so Many things. Then my cousin invited me to a party that I was really excited about. I also went swimming at my mom’s friend house; I enjoyed having the water on my face. While we were in the pool we played some volleyball, but I really wasn’t good at it so Team eventually lost and they weren’t very happy with that. When we got out from the Pool we went to see some movies with some chips and sodas. This summer was the best Summer vacation I ever had, I did so many things that I thought I wouldn’t do, but I did And I am very happy about that. My was goal was to have the best summer vacation and I achieved my goal. I had so many experiences and achievements. I hope I have another Great summer vacation that I won’t forget.

Ethics for the Real World

ETHICS FOR THE REAL WORLD Creating a personal code to guide decisions in work and life RONALD A. HOWARD & CLINTON D. KORVER Hanle Ying Special Topics in Accounting March. 16, 2011 Introduction Within the development of human culture, ethics has been more and more emphasized in human beings. Ethics is not only requested in the work place, but also it should be requested in individuals. Ethics is an extremely helpful in human daily life. For the work place, ethics can help people to trust each other, allow people to know clearly what they can do or not do, and assist their efforts with each other to create a true market in the world.For the individuals, ethics can help to correct people’s attitude about life and to help them build a positive outlook. However, no matter whether in the work place or in an individual’s life, ethics can create a personal code to help people to make the right decision. Reading ETHICS FOR THE REAL WORLD-creating a personal code to guide decisio ns in work and life not only can help us know what ethics is and how we can draft a personal code to help us make the right decision, but it also lets us know how we can use ethics to transform our life and work.It’s really a good book on ethics and very practical for human beings. This book represents the different thinking of ethics and provides a personal code for people who working; individuals can use the code of ethics to examine their own ethical problems so they can make the right decisions during work. In the real world, there are many behaviors that look ethical, but are not. Conversely, some behaviors look unethical, but are ethical. Since we cannot always discriminate what is really ethical, we sometimes have a dilemma in making a decision.However, the description in this book, expressed by the authors help us to know what ethics is and he helps us to build an ethical framework and draft a personal code in our mind. We can use the ethical framework and the persona l code to help us make the right decision. The authors also demonstrate that people can use three steps to help them to clarify the ethical issue, evaluate the consequence of the behavior, and in the end, make the right decision. Moreover, ethics not only can help people make the right decision, but it also can help people to transform the work and life.Author Biography The names of the authors are Ronald A. Howard and Clinton D. Korver. â€Å"Ronald A. Howard is one of the founders of DEF, who is the academic director of the Strategic Decision and Risk Management certificate program at Stanford University. He supervises teaching and research in the Decision Analysis Program of the Department of Management Science and Engineering and he also is the director of the department’s Decision and Ethics Center. Moreover, Mr. , Howard is a professor in the Stanford Graduate School of Business.His experience covers many fields in decision analysis project, from investment planning to research strategy, and from hurricane seeding to nuclear waste isolation† (2011). Furthermore, â€Å"Mr. Howard has been a consultant to several companies and was a founding director and chairman of Strategic Decision Group† (2011). Clinton D. Korver not only is the co-author of Ethics for the Real World, but also â€Å"he is a partner and co-founder at Ulu Ventures, a Silicon Valley venture capital firm investing in early-stage information technology companies.He is also a Kauffman Fellow, co-founder and co-president of Stanford Angels & Entrepreneurs, and a venture partner at Crescendo Ventures† (2008). Moreover, â€Å"Mr. Korver is the founder and CEO of DecisionStreet, which provides Web-based tools to help consumers make information life decisions about health, wealth, housing, and family affairs† (2008). Mr. Howard and Mr. Korver wrote Ethics for the Real World-creating a personal code to guide decisions in work and life in 2008.In order to create t he habit of highly ethical behavior, Howard and Korver help us to know what ethics is and how we can discriminate ethical issues in our daily lives. In addition, they help us to use ethics to make the best decision in every situation. Summary of Book It’s a good book on ethics, and the authors use a practical approach to talk about what ethics is. The purpose of the authors in this book is not to stimulate people to get high ethics in their mind. Contrarily, they want people to know and study ethics through the tiny little things around us. People do some things or make some decision unethically because they think he decision seems unimportant; however, they still want others to respect and trust them. They even want to continue live in a harmonious environment. But their actions and thoughts are reversed. As a result, this is one of the reasons why people sink into the ethical dilemma. The book provided many theories to help people to understand and study ethics, such as som e behavior seems ethical for one, but he still has to confirm if it’s ethical for another; one could look analyze another’s ethical behavior when one sinks into the ethical dilemma; and one could set up an ethical code to help him to correct his ethical problems.But the one of reason why people do the unethical things are they often misunderstand the meaning of ethical, legal, and moral. Someone considered poor ethical as poor moral. Also the legal behavior is considered ethical, and illegal behavior is considered unethical. Actually, there is a total difference between ethical, legal, and moral. Something could be legal, but it’s unethical, such as lie, using profanity to someone. Something could be illegal, but it might be ethical, such as killing terrorists. Therefore, the most important issue for people when knowing ethics is to be able to discriminate the meaning of ethical, legal, and moral.This topic was expounded clearly in the beginning of the book. Thi s book combined four parts: Introduction, seven chapters, an epilogue, and two appendices. Furthermore, the authors combined these four parts very logically, especially in the seven chapters. The authors provided the almost ethical at first, and give a roughly ethical frame in people’s mind, through know and study the ethics to create the personal code. And then use the personal code to do the ethical behavior or make the ethical decision. In the end, the authors demonstrate that the ethics can help people transform their work and life.This sequence is coincidence with people’s thinking and easier to be understood by people. The Introduction not only reflects the rough content of the rest of the book, but it also includes a short summary of each chapter, the engineering approach, and the clarification of the difference between ethical, legal, and moral. Moreover, it also includes the experience of both authors. This introduction is very helpful for people to know what the book is and how to use this book. In addition, the introduction also talks about the skill of making the right decision, it is a weakness we often have because we have little education in this area.The seven chapters can be divided into four parts: the first three chapters, the fourth chapter, the fifth chapter, and the last two chapters. The first three chapters represent what ethics is and the problem of setting up an ethical bottom line. Actually, ethics is not very strange for each person; everyone has a rough framework about ethics, but most of us don’t know the real meaning of ethics. Everyone wants to be an ethical person, and most people have an ethical bottom line to contrast their ethical behavior. This bottom line is very important for each person.But people always sink into the ethical trouble because the ethical bottom line. Certainly, someone utilize this bottom line and the loopholes in the law to build a gray area, doing something between right and wrong. Everybody knows that to tell a lie is unethical behavior, but some use white lies to prevent crime or war; why not? I think most of us would rather to tell this lie. Therefore, there are no fixed rules for people to study ethics. People should learn and analyze the ethics of other’s ethical behavior and set an own ethical bottom line to do the right things or decisions.The fourth chapter is based on the first three chapters. After people know what ethics is and set up an ethical bottom line to distinguish what they can do or not do, they should create their own ethical code to complete their ethical framework. The main purpose of the fourth chapter is to show people how to draft someone’s own ethical code. The fifth chapter talks about how some people to do nothing when facing unethical issues. Although people can make the ethical code by themselves, it does not mean they will be ethical all the time. In this situation, people have to re-clarify the ethical issue and t ry to create alternatives.Moreover, in order to ensure the feasibility of their alternatives, people have to evaluate the alternatives and then re-make the ethical decision. The last two chapters stated how people use their personal ethical codes to transform their personal life and work life. Having a good ethical code is very important to our daily lives. It not only helps us to distinguish what we can do or not do, but also it can make us face life and work peacefully. This has the most positive effect on our daily lives. The book is composed by the skill of ethical thinking and the ethical decision making.The main purpose in the Epilogue stated how people developed the habit by this skill. However, the habit is developed through constant practice, and the practice is directed by thoughts. Therefore, having good ethical thinking skills not only can help people to make the ethical decision, but also can help develop the right habit in their life. The Appendix A is the flow chart o f ethical decision making process which not only helps us know better what ethics is, but also we can use this flow chart to compare our ethical frame to correct and complete our weakness in ethics.The Appendix B talks about the three people’s ethical code that has totally different backgrounds. And the Appendix B let us know no matter what background people have, as long as they are willing to understand and study ethics, they can possess the ethical code. Personal Reflection and Conclusion I always ask myself what does ethics mean? What kind of action belongs to ethical or unethical? Is any behavior within laws ethical issue? However, we have to face ethical decisions in our daily lives, and we always sink into the ethical dilemma because of these decisions.For example, we will make some excuses to avoid trouble, and we will use some white lies to make others feel more acceptable. We always ignore ethics in some trivial things, and ethics becomes strangers around us. This b ook has very helpful to me. I know that I am not a real ethical man. For example, I used fake excuses to explain my absences; or a bad grade to my parents, as well as use profanity to someone. Now all these behaviors seem wrong. In the past time, I always use different excuses to avoid responsibility when I got into some troubles, and put all the blame upon someone or something else.Now I think carefully; avoiding responsibility is unethical behavior. Individual development and social development should not lack communication and responsibility. If everyone is not sincere and they choose to avoid responsibility when faced the trouble, the individual and social development cannot be achieved, not mention to creating a real life environment. Therefore, building a good personal code is very important to everyone. We are always bothered by the issue that seems ethical, but indeed it’s not.Different people have different values, so they have different ethical lines. Some consider that the white lie is moral; someone may consider that the rational avoidance tax also is moral. People always abandon their principle to do some things which they consider are ethical, but indeed they are not. Thus, people slowly lose their moral bottom line because of these tiny little issues, and then, make them into the gray areas to do something that seems legal, but indeed it’s unethical. If everyone stays in the gray area, nobody will be honest with each other anymore.Therefore, in order to correct our values and life attitude, we should build a personal code which cannot be broken by any excuses. Before doing anything or making any decision, we should consider own personal code and use it to restrain our behaviors, which give us no excuse to do anything that violates ethics. The authors Ronald A. Howard and Clinton D. Korver together created Ethics for the Real World-creating a personal code to guide decisions in work and life, they clearly define what ethics is and u se bright black and white contrast to make us know better the meaning of ethics.Moreover, because of the sufficient experience, the essence of this book is easier to be accepted and studied and has a profound meaning in our daily work and life. The reason why I choose this book is I am always bothered by the ethics bottom line in the daily work and life. Sometimes ignore ethics because of the tiny little things. As a result, I slowly lose my ethics bottom line. Now think carefully; this is a wrong behavior and life attitude. This book opened my eyes; it teaches me that not only everyone should have their own ethical code and personal code, but also we should build our principle to do everything.No matter when we do anything or make decisions, we should base them on this personal code. Let our life be surrounded by ethics. Reference Clinton D. Korver, Bloomberg Businessweek, 2008, Retrieved from: http://www. businessweek. com/bios/Clinton_D. _Korver. htm Clinton D. â€Å"Clint† Korver’89 2001, Grinnell College, 2008, Retrieve from: http://www. grinnell. edu/offices/president/trustee/memberintro/korver Ronald A. Howard, Decision Education Foundation, 2011, Retrieve from: http://www. decisioneducation. org/about-DEF/board-of-directors/ronald-howard